This form will be used for internal use only. Please fill out the following questions as best as you can. 

Client On-boarding Form
Examples: A Belief in honesty being the best policy | Work Life Balance is important | Be a Good Steward of Resources
Examples: A Commitment to be environmentally friendly | Commitment to innovation
Can be one or the other or both
Low price? Personalized attention? Special features? Easily available?
Word of mouth? Review sites? Targeted ads? Trusted experts? Celebrities?
Locally, Globally?