Search Engine Optimization
Search Engine Optimization (SEO) is a marketing strategy focused on growing your website’s visibility in organic or natural (non-paid) search engine results. SEO includes technical requirements on-page and off-page to help drive traffic and increase the number of pages indexed by search engines.
How Does SEO Work
Most people start their research online, whether it’s directions, or looking for a product or service to purchase. For the most part, unless conducting research, the average person doesn’t click to the second page of a search engine results page.
By incorporating keywords, phrases, videos, links and other rich content into your website’s pages, your site will become more visible to search engines. With good SEO, your customers can find you right away.
Basic SEO strategies include proper titles for each page, writing page descriptions and adding keywords throughout. Be careful not to get caught keyword stuffing, this is never good. There are several tasks involved when doing proper SEO, in fact, there are rumors that Google looks at over 200 ranking factors.
If your website is a few years old and it still doesn’t appear when searching for your industry related keywords, you might have negative SEO that you didn’t know about. Have a look at the backlinks pointing to your domain and disavow them immediately. Not sure what we mean? Give us a call and we’ll do our best to help you.
Why Does My Website Need SEO?
The major part of online traffic is conducted by search engines, Google, Yahoo and Bing have seen the most traffic. Social media is another great way to drive traffic to your website, however, in the world of advertising, we should consider social media as display advertising and not directional marketing. The difference is when somone is in need of your product or service, they search for specific keywords and usually include a city or town in their search. In 2016, we saw an increase in the number of search results that included the words ‘near me’.
As search engines evolve and continue to learn more about our behaviour, they will only get smarter and want relevant content related to local search.
Who Should I Hire To Do SEO
Chances are, you’ve been emailed several times or you’ve received multiple calls from companies who claim to ‘work with Google’ or ‘has a Google listings Available for your business’… These companies might not be the right fit for your SEO or marketing team.
At Stigan Media, we are experts in SEO. We want your business to rise in the search engine ranks. Google’s methods to grade your site’s standings are constantly changing, so your website should as well. That’s where we come in.
Once we better understand your business and learn what your company goals are, we will develop an SEO strategy that focuses on the current performance of your website, based on an initial SEO report we generate with our SEO Auditor.
Once we determine the plan of action we implement the changes to your website, this is called On-Page SEO.
Create A New Website With SEO
If you’re in the market for building a new website, you should consider adding some of the SEO elements to your website during the build!
For example, when you send your images to your web developer, chances are they won’t rename the files for you. If you take the time to rename all the images you want to use on your new website, not only will it be easier for the developer to know where to place the images, it makes it easier for search engines to determine what is on the picture! Additional tasks are required within to complete the SEO on an image like including ‘alt-tags’ and compressing the file size.
Consider Local SEO
One extremely important aspect of SEO is Local SEO. With effective Local SEO, people can find your business when they conduct their search in apps like Google Maps and Apple Maps. And this method of searching is growing in popularity.
What’s more, Google recently made changes to its map apps. Before the top seven options appeared, now it’s only three. Your competition just got that much tighter.
How Can We Help?
At Stigan Media, our years of experience and expertise makes us one of the leaders in SEO.
SEO is more than just throwing in keywords on a page or simply writing an article on the topic. There is a lot that goes on behind the scenes so that your domain stays in good health.
Your website’s health is a lot like your physical health. If you don’t maintain or update it, you are more prone to get viruses or issues. Your website’s health affects its performance, especially when it comes to SEO.
When assessing and monitoring your site’s health, we:
1. Ensure backup sites — so that if your site goes down or runs into a problem, we can easily restore it.
2. Monitor hacking — hacking techniques are constantly evolving. We help you stay ahead of the curve and notify you right away if we see any suspicious activity.
3. Hack prevention tools added to site — prevention is best and we offer the latest and most secure methods.
Your website visitor expects a great user experience. This includes a fast-loading website. If your page takes too long to load, they will either try and reload your page, or go elsewhere. Part of our SEO service includes Website Speed Optimization — so your visitors find what they are looking for and eventually convert!
Test your website speed now: SPEED TEST
Monitoring SEO for Desktop and Mobile
Our services include SEO monitoring for both your mobile and desktop website. Both need to be in optimal health for customers to find and access your business’ website. Both need tracking to see what information is being accessed, on what format, and how often. We monitor what is working and what is not and we make adjustments accordingly.
Once we begin SEO, we set up your account and implement Google Analytics. You’ll receive SEO reports that are easy to understand. Our reports will show you how your website is performing. This will include User Sessions, Time on Site, Bounce Rate and more. We can customize the reports show you whats important for your business. Not sure what any of these mean? No problem, we will sit down with you to teach you.
Staying ahead of the curve in SEO will translate into higher profits for your company. Don’t get left behind. Stigan Media will help you climb the ranks so your business can thrive.