Search Engine Marketing
Almost all consumers begin their search for products and services by going online. And when someone is searching for the exact service or product you offer or sell, you want to be the first one seen. At least in the top five. With so much competition out there, how do you make sure that you land high up in search engine rankings?
One of the most effective ways to increase your online visibility is through Search Engine Marketing (SEM). SEM is a cost effective way to produce real results, by using high converting pay-per-click (PPC) ads, profitable adwords, and other placement tools.
At Stigan Media we get you measurable results. We are experts in SEM and can create a custom package that will optimize your business. Our services also include analyzing your results and keeping your informed so that you can decide the future of your business.
What is SEM?
SEM is the process of paying to show up at the top when someone searches for a service or product you offer. However, you have to be strategic by knowing what words people will use in their searches, including location. At Stigan Media, we specialize in SEM so that your customers can find you first.
So, what kind of SEM do you need? There are several options to choose from.
These include Google Adwords or Pay Per Click Advertising. At Stigan Media, we are experts in helping you decide which keywords you will appear on. This means that customers are finding you when they are in “buying mode.” And that converts into new business and increased profit for your company.
Display ads are versatile and can be custom made to your business. They come in the form of text, image, interactive and video ads. We can place them on websites that target your key demographics, and can track how effective they are.
The remarketing approach allows you to understand your customers’ search habits so that you can more directly offer them your services. Remarketing enables you to follow your customers if they’ve visited your site and present an ad if they search for something similar to you. This kind of advertising is very effective as it reminds customers of your presence if you’ve slipped their mind.
Stigan Media are proud Google Partners, an exclusive SEM designation that comes with a seal quality and many perks. A Google Partner has to achieve a set of standards that are constantly updated and evaluated. You can trust Google Partners to optimize your business.
Google Partner agencies are required to provide stellar customer service for its clients. Therefore if you have any questions, concerns or special requests like transferring ownership, you can rest assured that your needs will be prioritized.
A Google Partner Agency will perform testing to ensure that your target audience is being reached. Therefore, you know your money is well spent and your campaign will work
One of the pillars of being a Google Partner is transparency and if an agency fails to provide this, their partnership can be voided. Through monthly reports and other analytics, you will know exactly where your money is going and how effectively it is being spent.
In the ever evolving Google world, Google Partners have the advantage of testing out new beta tools before anyone else. Gaining the upper edge on the latest tools can have far reaching benefits for your business.
Google Partners can pass along great deals that no one else can. At Stigan Media, we are happy to make your marketing campaigns cost effective and being a Google Partner allows us to offer you deals you won’t find elsewhere.