Is your website Optimized for Mobile Devices? If not, you might want to consider the following facts.
A recent study in the U.S. found that at least 4 in every 5 Smartphone users accessed retail content on their devices in July of 2012. In addition, studies of Smartphone user habits have shown that:
- 40% of users went to a competitor’s site after a bad mobile experience
- 61% of consumers said they would not revisit a site if it’s not mobile optimized
- consumer engagement increased to 85% when the site was mobile friendly
If you have a tablet or mobile device, you know how frustrating it can be to view a website that is not optimized for mobile devices.
Difficult navigation leads to constant scrolling and zooming and can cost you customers. With 4 out of 5 Smartphone users accessing retail content on their phones, can you imagine how many sales you’re losing out on if your site isn’t optimized for mobile viewing?
What type of Mobile Site is best for your business?
There are different types of Mobile Sites and it is important to determine which type will serve your business and your website users most effectively.
The most common type, a Mobile Friendly Site is a smaller version of your current site. Although your website will work on most mobile devices, navigation could require a lot of zooming and scrolling which can be frustrating to many users.
With a Responsive Site, a special code embedded into your current site enables the site to “respond” to the screen size of whatever device the user is on. This eliminates the need for another URL or subdomain for mobile users and means there is only one site to update. Your users have access to all the information on your website.
Mobile Specific Website:
A Mobile Specific Website is built specifically for viewing on Mobile devices and provides the type of information that users may want to access while they are on the go. This site would be a pared down version of your main website, with features such as Menus and Click to Call Buttons included. This site is designed specifically for Mobile Users.
No matter which mobile website you choose, Stigan Media can customize your website to look fantastic on any Smartphone, helping you to increase your business by ensuring that you don’t miss out on potential sales and important leads.