Choosing the Right Colors for Your Website and Marketing


When creating a website with our Clients one of the main things we always talk about is colors. What Colors to use to represent your business and what to stay away from. But did you know that colors have meaning? And can create a sense of urgency to buy?

In the Book Buyology, by Martin Lindstrom; a study was done that showed that Smokers of the Brand Marlboro would crave a Cigarette when they saw “Marlboro Red”. For example the Red Ferrari in a race or a Red Rose.

Here are some meanings of some of the most popular Colors:


Blue is one of the more popular colors with Plumbers and Drink Companies. Darker Blues can represent Loyalty, Strength and Reliability (Great for Corporate Designs). Lighter Blues can mean Refreshing and Cool (like a refreshing Drink).

Popular Blue Logos

  • Facebook
  • Pepsi
  • Vancouver Canucks


Red can be one of the Favorite colors because of our Flag.  It represents Love, Power, and Aggression.  Would work well with Flower Shops or Martial Arts Studios. Red Can also mean a sign of Danger which is why it is used with “Stop” and “Yield” Signs

Popular Logos

  • Boston Pizza
  • Coca Cola
  • Team Canada


Every time I think of Yellow I think of a School bus, they are painted that way because it is the easiest color to see. People that are colorblind are sometimes able to see yellow. Symbolizes wisdom, joy, and happiness. Studies have shown that people lose their tempters more in Yellow Rooms and babies cry more.

Popular Yellow Logos


Black Symbolizes Authority and Power, that’s why you see a lot of Powerful Men, wear Black all the time. It can also make you look thinner and sophisticated.

Popular Black Logos

  • World Wildlife Fund
  • Playboy
  • Volcom


Green symbolizes nature and pure, great for landscape companies because the grass is green. Can mean balance, growth and harmony as well. Goes great with Yellow and other natural colors.

Popular Green Logos

  • John Deere
  • Greenpeace
  • Green Lantern

As you can see choosing the right colors for your Marketing Strategy can depend on the industry you’re in but also what image you want to portray. These are the top 5 most popular colors what are your favorites? Feel free to comment below or on Facebook and Twitter

  • amedar consulting

    Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch!

    • Adwin

      Thank you Amedar!

  • Nancy

    Good info and straight to the point. I am not sure if this is truly the best place to ask but do you folks have any thoughts on where to hire some professional writers? Thanks 🙂

  • häuser Antalya

    Hi would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot
    faster then most. Can you suggest a good web hosting
    provider at a honest price? Thanks, I appreciate it!

  • Having гead thіs I believed it wаs rеally enlightening.
    I аpрreciate you takіng the timе and effort to рut this content
    togethеr. Ι once again find mysеlf sреnԁing a signifіcant amount of
    time bоth reading anԁ posting
    comments. But sο what, it ωas ѕtіll ωοrthwhile!

  • Keeley Kossak

    I simply want to mention I am all new to weblog and honestly loved your web blog. Almost certainly I’m planning to bookmark your blog . You actually have amazing articles. Cheers for sharing your web page.

  • Seo Company Philly

    Thanks a lot for the blog.Really looking forward to read more. Great.

  • I simply want to tell you that I am newbie to blogs and certainly liked you’re web page. Most likely I’m likely to bookmark your blog post . You really come with fabulous stories. Thank you for sharing your website page.

  • There’s certainly a lot to know about this issue. I like all of the points you have made.