Is your website Optimized for Mobile Devices? If not, you might want to consider the following facts.
A recent study in the U.S. found that at least 4 in every 5 Smartphone users accessed retail content on their devices in July of 2012. In addition, studies of Smartphone user habits have shown that:
- 40% of users went to a competitor’s site after a bad mobile experience
- 61% of consumers said they would not revisit a site if it’s not mobile optimized
- consumer engagement increased to 85% when the site was mobile friendly
If you have a Mobile Device you know how frustrating it can be to view a website that is not Optimized for Mobile Devices. These sites can be very difficult to navigate due to the constant need for scrolling and zooming. In contrast, optimized websites are easily viewed from mobile devices and their larger buttons eliminate the need to scroll and zoom. Having a website that is Optimized for Mobile Devices helps to ensure that all potential customers accessing your website will have a positive experience, as they will be able to navigate the site with ease and see it at its best.
What type of Mobile Site is best for your business?
There are different types of Mobile Sites and it is important to determine which type will serve your business and your website users most effectively.
Mobile Friendly Site:
A Mobile Friendly Site would be a smaller version of your current site. These types of sites are very common. Although your website will work on most mobile devices, navigation could require a lot of zooming and scrolling which can be frustrating to many users.
With a Responsive Site, a special code embedded into your current site enables the site to ‘Respond’ to the screen size of whatever device the user is on. This eliminates the need for another URL or subdomain for mobile users and means there is only one site to update. Your users will have access to all the information on your website.
Mobile Specific Website:
A Mobile Specific Website is built specifically for viewing on Mobile devices and provides the type of information that users may want to access while they are on the go. This site would be a pared down version of your main website; however, features such as Menus and Click to Call Buttons would be included. This site is designed specifically for Mobile Users and is separate from your main website. Updates and changes must be done separately for both sites, even if the sites share content.
No matter which Mobile Website you choose, at Stigan Media we can customize your website to look fantastic on any Smartphone. Your mobile friendly website will allow your customers to reach you, no matter where they are, and will help you increase your business by ensuring that you don’t miss out on potential sales and important leads.
Call us today to learn more about how Mobile Web Design can help your business grow.
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