There are different types of Mobile Sites and it is important to determine which type will serve your business and your website users most effectively. A recent survey showed that 77% mobile searches occurred at home or work; 17% on the go*.
If you have a Mobile Device you know how frustrating it can be to view a website that is not Optimized for Mobile Devices. These sites can be very difficult to navigate due to the constant need for scrolling and zooming. In contrast, optimized websites are easily viewed from mobile devices and their larger buttons eliminate the need to scroll and zoom.
Having a website that is Optimized for Mobile Devices helps to ensure that all potential customers accessing your website will have a positive experience, as they will be able to navigate the site with ease and see it at its best.
*Source: Google/Nielsen Life360 Mobile Search Moments Q4 2012